Rams hire Kliff Kingsbury, aiming to reshape NFL offensive strategy
Yahoo Sports • 1 min read • Latest: Jun 8, 2026, 5:07 PM
Last updated Jun 8, 2026
The Los Angeles Rams have hired Kliff Kingsbury as assistant head coach, aiming to integrate a high-tempo, no-huddle offense under head coach Sean McVay. This strategic shift seeks to counteract defenses that have adapted to slower game paces. Recent NFL statistics show offenses took a record 29.6 seconds between plays in 2025, prompting calls for a faster approach. By leveraging Kingsbury's offensive expertise, the Rams hope to lead the NFL in a new trend that could speed up play and simplify defensive coverages.
- •Kliff Kingsbury joins Rams as assistant head coach.
- •Rams seek to implement a no-huddle offense.
- •NFL offenses averaged 29.6 seconds between plays in 2025.
- •Traditional defenses may struggle against a faster tempo.
- •The Rams aim to set a new offensive blueprint for the league.
- 5:07 PMYahoo Sports — Analyst explains how Rams could start new NFL trend in 2026
"Bringing on Kliff Kingsbury could create a new offensive wrinkle for Sean McVay's Rams in 2026.
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