Rams president Kevin Demoff challenges 49ers reporter over team criticism
Yahoo Sports • 1 min read • Latest: Sep 10, 2026, 1:00 AM
Last updated Sep 10, 2026

Los Angeles Rams president Kevin Demoff exchanged criticisms with San Francisco Standard reporter David Lombardi on social media ahead of the Rams' season opener against the San Francisco 49ers. The public dispute began after Lombardi questioned the Rams' decision to arrive in Australia one day before the game, suggesting the approach showed a lack of commitment to brand building compared to the San Francisco 49ers. Demoff defended the organization's travel schedule and responded to the criticism by questioning the reporter's professional focus. The Rams executive noted that the team prioritizes year-round market growth over immediate travel logistics. The two teams are scheduled to play at the Melbourne Cricket Ground this Friday. This incident occurs amid ongoing discussions regarding the international marketing strategies for both franchises in the Australian market.
- •Kevin Demoff and David Lombardi exchanged public comments regarding team travel strategies.
- •The San Francisco 49ers and Los Angeles Rams meet in Melbourne this Friday.
- •Lombardi criticized the Rams' arrival schedule compared to that of the San Francisco 49ers.
- •Demoff defended the team's international strategy as a year-round effort.
- 1:00 AMYahoo Sports — 49ers reporter makes Rams president mad online with team criticism
"The Rams executive called out David Lombardi's "Brock Purdy obsession."
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