Rams reveal new uniform refresh as fast fashion trends continue

The Los Angeles Rams are set to unveil a new uniform refresh next week, marking a continuation of their frequent updates since returning to Los Angeles. This will follow significant changes in the team’s visual identity in recent years, with major updates in 2016, 2020, and additional uniforms introduced annually. Critics argue that these frequent changes reflect a trend towards treating sports team uniforms as fast fashion, resulting in fans purchasing new merchandise regularly without lasting significance. The new designs are intended to honor various eras of the franchise’s history, with specific references to past uniforms that fans may recognize.

• 7:28 PMYahoo Sports — The Rams have to stop changing their uniforms every year