Ravens and Cowboys set international viewership record in Rio de Janeiro

4 sources • 2 min read • Latest: Sep 30, 2026, 12:18 AM

Last updated Sep 30, 2026

Ravens and Cowboys set international viewership record in Rio de Janeiro
Summary

The Ravens-Cowboys game in Rio de Janeiro became the most-watched international NFL game, attracting 24.9 million viewers. Lamar Jackson's final drive led to a 56-yard field goal from Tyler Loop, sealing a dramatic 34-31 victory just before the CBS broadcast of the 2026 Video Music Awards. Cowboys coach Brian Schottenheimer indicated that the team was prepared for overtime, which ultimately did not occur after Baltimore's game-winning play. This matchup is expected to impact future international scheduling for the NFL.

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By the Numbers
  • •Game held in Rio de Janeiro on September 29, 2026
  • •24.9 million viewers tuned in, an all-time international record
  • •Lamar Jackson connected with Zay Flowers to set up the winning field goal
  • •Tyler Loop's 56-yard kick finalized a 34-31 victory
  • •CBS shifted to the 2026 Video Music Awards immediately after the game
Latest Updates
  • 12:50 AMESPN NFL — Ravens-Cowboys thriller in Rio sets ratings record for international game
  • 12:00 AMYahoo Sports — CBS earns most-watched NFL international game in history for Ravens-Cowboys in Rio
  • 11:37 PMYahoo Sports — Baltimore-Dallas thriller in Brazil averages 29.9 million viewers on CBS, a record for NFL abroad
  • 11:07 PMYahoo Sports — NFL news: Ravens-Cowboys Rio de Janeiro game officially breaks International viewership record
What they're saying
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The Ravens and Cowboys made history in their Rio de Janeiro matchup. Per a report by Jon Machota of The Athletic , the Cowboys-Ravens matchup on Sunday was the most-watched international game in NFL history, bringing in 24.9 million viewers. The finish had plenty of drama that lead to high viewer intrigue. Lamar Jackson hit Zay Flowers for a […] The post NFL news: Ravens-Cowboys Rio de Janeiro game officially breaks International viewership record appeared first on ClutchPoints.

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Baltimore's 34-31 victory over Dallas in Rio de Janeiro, Brazil, averaged 29.9 million viewers on CBS on Sunday, making it the most-watched NFL international game in history. According to Nielsen, the audience peaked to more than 30 million during the late stages when Baltimore's Tyler Loop made a 56-yard field goal on the last play. This year's Week 1 game in Australia between the San Francisco 49ers and Los Angeles Rams averaged 18.5 million in the U.S. on Netflix.

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What could end up being one of the best NFL games of this season took place thousands of miles away in the Southern Hemisphere. That didn’t matter for the CBS audience, who still tuned in in large numbers. Sunday afternoon’s game between the Baltimore Ravens and Dallas Cowboys, a back-and-forth thriller that ended on a…

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