RCB becomes first IPL franchise to exceed $300 million in brand value
Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 5:22 PM
Last updated Jul 29, 2026
Royal Challengers Bengaluru (RCB) has become the first franchise in IPL history to surpass a brand valuation of US$300 million, according to Houlihan Lokey’s 2026 IPL Brand Valuation Study. RCB's valuation reached US$312 million, reflecting a 16% increase from 2025. The franchise's recent acquisition by a consortium consisting of Blackstone, Bolt Ventures, Aditya Birla Group, and Times of India Group has underscored its market appeal. The overall business value of the IPL also experienced significant growth, reaching US$20.6 billion, driven by increased institutional investment and enhanced fan engagement.
- •RCB's brand value increased to US$312 million in 2026
- •IPL's total business value reached US$20.6 billion
- •Mumbai Indians and Chennai Super Kings follow RCB in brand rankings
- •RCB was recently acquired in a landmark transaction valued at US$1.78 billion
- •Industry experts note the growing perception of IPL franchises as long-term investments.
- 5:22 PMYahoo Sports — RCB become first IPL franchise to cross $300 million in brand value
"Royal Challengers Bengaluru holds the IPL's top brand value at over $300 million. This valuation reflects strong performance and fan engagement, according to a recent study. The franchise's recent acquisition by a consortium highlights its significant market appeal. The Indian Premier League's overall business value also reached $20.6 billion. Mumbai Indians and Chennai Super Kings follow RCB in brand value rankings.
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