Real Madrid extends sponsorship agreement with adidas until 2034

Real Madrid and adidas have announced an extension of their sponsorship deal for an additional eight years, lasting until 2034. This partnership, which began in 1980, marks one of the most significant and longest-running collaborations in football history. Throughout their relationship, Real Madrid has secured numerous titles, including eight Champions League victories, while wearing adidas gear. The brands have celebrated Madrid’s rich history through various iconic kits. This strategic renewal helps maintain the club's economic stability and its status in global sports innovation.

• 8:10 AMYahoo Sports — 🤝 Until 2034, Real Madrid extends its sponsorship with adidas