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Real Madrid extends sponsorship agreement with adidas until 2034

Yahoo Sports • 1 min read • Latest: Jun 10, 2026, 8:10 AM

Last updated Jun 10, 2026

Real Madrid extends sponsorship agreement with adidas until 2034

Summary

Real Madrid and adidas have announced an extension of their sponsorship deal for an additional eight years, lasting until 2034. This partnership, which began in 1980, marks one of the most significant and longest-running collaborations in football history. Throughout their relationship, Real Madrid has secured numerous titles, including eight Champions League victories, while wearing adidas gear. The brands have celebrated Madrid’s rich history through various iconic kits. This strategic renewal helps maintain the club's economic stability and its status in global sports innovation.

Source Links

Yahoo Sports

By the Numbers

•Real Madrid's sponsorship with adidas extends through 2034.
•The partnership originally started in 1980.
•The club has won eight Champions League titles with adidas.
•Iconic kits have celebrated Madrid's history and culture.
•The deal enhances the club's global sports innovation efforts.

Latest Updates

8:10 AMYahoo Sports — 🤝 Until 2034, Real Madrid extends its sponsorship with adidas

What they're saying

"
Real Madrid and adidas have officially announced the extension of their sponsorship agreement for eight more seasons. In this way, the Madrid club and the sportswear brand secure the continuation of t...
— Yahoo Sports

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