Real Madrid retains top brand value position for third year

On August 20, Brand Finance announced that Real Madrid has maintained its status as the world’s most valuable and strongest football club brand for the third consecutive year, with a valuation of €2.4 billion, reflecting a 25% increase from the previous year. The club scored 95.8 out of 100, the highest among 281 analyzed clubs. Barcelona holds second place with a value near €2 billion, benefiting from recent successes in La Liga and their return to Spotify Camp Nou. Arsenal rose to third with a brand value of €1.5 billion after a 28% increase. The report highlighted that the top 10 clubs account for nearly two-thirds of the combined brand value totaling €14.9 billion.

• 1:32 PMYahoo Sports — Real Madrid remain the world’s most valuable football brand, now worth €2.4 billion
• 9:05 AMYahoo Sports — Real Madrid named the world’s most valuable and strongest football club brand for third consecutive year