League: LaLiga Sport: Soccer Country: Spain Category: Scores & Results

Real Madrid secures €74m annual shirt sponsorship with Fly Emirates

Yahoo Sports • 1 min read • Latest: Jun 9, 2026, 12:40 PM

Last updated Jun 9, 2026

Real Madrid secures €74m annual shirt sponsorship with Fly Emirates

Summary

Real Madrid announced a renewed five-year shirt sponsorship agreement with Fly Emirates, projected to be worth €74 million annually. This partnership, which began 15 years ago, is now extended until 2031, potentially becoming the largest shirt sponsorship deal in soccer. The club's associations with Fly Emirates and Adidas are expected to generate around €100 million per year. As a marketing boost, Real Madrid recently unveiled a new home kit and engaged with fans during a visit from the Pope, who expressed his support for the team. Real Madrid continues to leverage high-profile marketing opportunities to enhance its brand.

Source Links

Yahoo Sports

By the Numbers

•Agreement extends sponsorship until 2031
•Reported deal valued at €74m per year
•Estimated total earnings near €100m annually
•New home kit released prior to announcement
•Pope's visit provided marketing boost

Latest Updates

12:40 PMYahoo Sports — Real Madrid reach €74m shirt sponsorship agreement

What they're saying

"
Real Madrid are set for a fresh boost to their coffers next season, as a result of a renewed shirt sponsorship agreement. Los Blancos have been in partnership with United Arab Emirates airline Fly Emi...
— Yahoo Sports

Related Teams & Leagues

Real Madrid Atletico Madrid LaLiga Soccer