Revenue sharing changes roster dynamics in college basketball

The implementation of direct revenue sharing in college basketball is reshaping roster management, particularly for mid-major programs. Starting in 2025, participating schools can allocate a portion of their athletic revenue, initially capped at about $20.5 million, directly to athletes. This financial advantage for larger programs complicates retention for smaller schools, which struggle to keep developed talent as players explore better opportunities via the transfer portal. Coaches are grappling with the growing disparity, urging strategic recruitment that emphasizes development rather than attempting to match greater spending power.

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