Rob Warner discusses career designing World Cup winning football kits
BBC Football • 1 min read • Latest: Jun 10, 2026, 5:24 AM
Last updated Jun 10, 2026

Rob Warner, the designer of Italy's 2006 World Cup kit, reflects on his career in football kit design. Warner, who worked for Puma and Umbro, oversaw designs for various teams, including the all-in-one Cameroon kit of 2004 and Usain Bolt's Olympic attire in 2008. He mentions the significance of creating an identity for the Italian national team and describes how the famous blue kit aimed to embody the heroes of Italian football. Warner also started a design academy for aspiring designers, gaining over 600 students internationally. His favorite historical kit is West Germany's from 1990, which symbolizes the transition to a united Germany.
- •Rob Warner designed Italy's 2006 World Cup kit.
- •He created the last Umbro England kit and Cameroon’s 2004 kit.
- •Warner emphasizes the superhero identity of the Italian football team.
- •He founded a design academy with over 600 students worldwide.
- •Warner cites West Germany's 1990 kit as his favorite.
- 5:24 AMBBC Football — 'I designed football shirts for World cup winners'
"Rob Warner created Italy's royal blue kit in which they lifted the trophy in 2006.
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