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Robbie Williams becomes Port Vale's shirt sponsor for two seasons

Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 10:51 PM

Last updated Jun 12, 2026

Robbie Williams becomes Port Vale's shirt sponsor for two seasons
Summary

Robbie Williams has signed a two-season deal to become the official front-of-shirt sponsor for Port Vale. The iconic UK pop star, a lifelong supporter of the club, will see his logo featured on both home and away kits. In addition to sponsorship, he will serve as an ambassador for the Port Vale Foundation, reflecting his deep connection to the club. This partnership highlights a growing trend of celebrity involvement in football, akin to Ryan Reynolds’ venture with Wrexham. Williams expressed that the relationship is personal, sharing fond memories of attending games as a child.

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By the Numbers
  • •Robbie Williams signs as Port Vale's front-of-shirt sponsor.
  • •The deal lasts for two seasons, featuring his logo on kits.
  • •Williams becomes an ambassador for the Port Vale Foundation.
  • •He expressed a personal connection to the club from childhood.
  • •Celebrity involvement in football continues to grow.
Latest Updates
  • 10:51 PMYahoo Sports — Robbie Williams follows in Ryan Reynolds’ footsteps and pumps cash into EFL club
What they're saying
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Celebrity involvement in football is becoming more than just a passing trend. Ryan Reynolds and Rob McElhenney have turned Wrexham into a global story, Ed Sheeran has been sponsoring Ipswich Town, and Tom Brady has taken a role at Birmingham City.

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