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Sport: BasketballCategory: Scores & Results

Robert Morris partners with YouTuber for unique jersey patch deal

Yahoo Sports • 1 min read • Latest: Aug 21, 2026, 10:06 AM

Last updated Aug 21, 2026

Robert Morris partners with YouTuber for unique jersey patch deal
Summary

Robert Morris University teams up with YouTuber Cullen Honohan for a pioneering jersey patch agreement. Starting this fall, Honohan will document the basketball team's season through a web series, while his logo appears on the Colonials' jerseys. Robert Morris, which has struggled with attendance, aims to leverage Honohan's significant social media following to enhance its visibility and attract more fans and recruits. Coach Andy Toole believes in the potential of such partnerships to stand out in a changing college sports.

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Yahoo Sports
Status Watch
  • •Robert Morris collaborates with Cullen Honohan for jersey patch partnership.
  • •Honohan will produce a web series following the team's season.
  • •The Colonials aim to boost attendance with increased exposure.
  • •Robert Morris averaged 1,411 spectators per game last season.
  • •This innovative approach reflects changes in college sports dynamics.
Latest Updates
  • 10:06 AMYahoo Sports — Robert Morris debuts first-of-its-kind jersey patch partnership with YouTuber
What they're saying
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"All Hail Cullen" founder and creator Cullen Honohan will produce a web series following the Colonials' season, starting this fall.

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Basketball

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