Rule42 invests in AUSL and acquires Softball America

Rule42, a sports tech company established by former Intel president Renée James, announced its investment in the Athletes Unlimited Softball League (AUSL) and the acquisition of Softball America. The investment aims to enhance scouting opportunities for young athletes, particularly women, by modernizing the discovery process using technology. Softball America will be rebranded as 'Softball America by Rule42' and will publish prospect rankings free to the public. James plans to innovate in sports scouting, especially for female athletes, who often face greater challenges in being discovered. The increased investment in AUSL coincides with significant growth in viewership for women's softball events.

• 12:03 PMYahoo Sports — Sports tech company Rule42 invests in AUSL, acquires Softball America