League: MLB Sport: Baseball Country: United States Category: Trades

Rule42 invests in AUSL and acquires Softball America

Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 12:03 PM

Last updated Aug 19, 2026

Rule42 invests in AUSL and acquires Softball America

Summary

Rule42, a sports tech company established by former Intel president Renée James, announced its investment in the Athletes Unlimited Softball League (AUSL) and the acquisition of Softball America. The investment aims to enhance scouting opportunities for young athletes, particularly women, by modernizing the discovery process using technology. Softball America will be rebranded as 'Softball America by Rule42' and will publish prospect rankings free to the public. James plans to innovate in sports scouting, especially for female athletes, who often face greater challenges in being discovered. The increased investment in AUSL coincides with significant growth in viewership for women's softball events.

Source Links

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Key Details

•Rule42 invests in Athletes Unlimited Softball League and acquires Softball America.
•Softball America will be rebranded and publish rankings on Rule42's platform.
•Renée James aims to improve sports scouting for young athletes, focusing on women.
•The AUSL has experienced record viewership growth for women's softball games.
•Rule42 plans to develop an AI-powered technology platform for athlete discovery.

Latest Updates

12:03 PMYahoo Sports — Sports tech company Rule42 invests in AUSL, acquires Softball America

What they're saying

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Rule42 — a new sports tech company founded by former Intel president Renée James — is investing in AUSL and has acquired Softball America.
— Yahoo Sports

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