Ryan Lochte launches franchised swim team concept called 'Icon

Ryan Lochte introduced his new project, a franchised youth swim team called 'Icon', during a podcast appearance. The initiative aims to unify swimming clubs globally under a single brand, utilizing the expertise of Olympic athletes for ownership and guidance. Lochte's plan includes purchasing existing swim clubs and rebranding them, while retaining current coaching staff. He envisions 'Icon' as a way to make swimming more appealing to young athletes by creating an engaging environment at meets. The initiative is in the early stages, with discussions ongoing regarding prospective club acquisitions and involvement from other Olympians.

• 4:23 PMYahoo Sports — Ryan Lochte's vision for a franchised global swim team: 'Icon'