San Francisco 49ers running back Christian McCaffrey joins Peter Millar as ambassador

San Francisco 49ers running back Christian McCaffrey has partnered with luxury sportswear brand Peter Millar, becoming the company's first NFL global ambassador. McCaffrey will serve as the face of the brand's new Fall 2026 collection, titled Pursuit, which focuses on performance apparel designed for travel and daily wear. The running back noted that he has worn the brand for a significant period, making the alignment feel natural. Beyond his off-field partnership, McCaffrey discussed his training methodology, describing football preparation as a complex system requiring precise coordination of multiple elements. He reflected on lessons learned from the sport, specifically citing the importance of resilience, teamwork, and maintaining a present-focused mindset during both successes and setbacks. The partnership marks an expansion for the Raleigh-based company, which has historically focused its branding efforts within the professional golf circuit.

• 5:15 PMYahoo Sports — 49ers’ Christian McCaffrey Talks Peter Millar, Football And Life