Santos FC report shows youthful fan base trends

Yahoo Sports • 1 min read • Latest: Aug 16, 2026, 5:20 AM

Last updated Aug 16, 2026

Santos FC report shows youthful fan base trends

Summary

A report by 2Morrow Sports reveals that over half of Santos FC's fan base is under 35 years old. Specifically, 57.4% of supporters fall within this demographic, with 28.17% aged 25-34 and 20.1% aged 16-24. The club is implementing initiatives to engage younger fans, including partnerships with local schools and match-day experiences. The arrival of Neymar Jr. has also boosted Santos' digital presence, contributing to a total of 28 million followers across major platforms. These insights reflect Santos FC's strategic focus on fostering connections with new generations of supporters.

Source Links

Yahoo Sports

Latest Updates

•57.4% of Santos FC fans are under 35 years old.
•28.17% of fans are aged 25-34; 20.1% are 16-24.
•Santos promotes initiatives to connect with young audiences.
•Neymar Jr.'s signing enhanced the club's digital reach significantly.
•The survey highlights the growth potential of the club's young fan base.

Latest Updates

5:20 AMYahoo Sports — Data Peixe report: Santos FC belongs to the youngsters!

What they're saying

"
Data Peixe, a report prepared by 2Morrow Sports, the technology and engagement company responsible for managing Sócio Rei, showed that more than half of Santos FC’s fan base is under 35 years old. ...
— Yahoo Sports

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