Sport: Soccer Country: Brazil Category: Video

Santos FC signs 12-month sponsorship deal with BaladAPP

Yahoo Sports • 1 min read • Latest: Sep 3, 2026, 6:25 AM

Last updated Sep 3, 2026

Santos FC signs 12-month sponsorship deal with BaladAPP

Summary

Santos FC announced a partnership with BaladAPP, a company within the Ticketmaster group, on September 3, 2026. The brand will feature on the club's official kits for the next 12 months. This agreement aims to integrate the company's entertainment industry expertise with the club's operations to benefit fans and members. Santos FC president Marcelo Teixeira stated the deal reinforces the organization's credibility as it undergoes a period of transformation. Marketing and Business Executive Caio Lacerda noted that the club plans to develop communication and engagement initiatives in the coming months to connect the brand with the fan base. BaladAPP CEO João Carlos described the collaboration as an opportunity to support the traditional club.

Source Links

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Key Details

•BaladAPP will appear on official Santos FC kits for 12 months.
•The sponsor is a member of the Ticketmaster group.
•Marcelo Teixeira described the partnership as a sign of club credibility.
•The parties intend to launch joint engagement initiatives in the coming months.

Latest Updates

6:25 AMYahoo Sports — BaladAPP is Santos FC's new sponsor

What they're saying

"
Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil’s entertainment industry and will appear on Santos’ official kits for the next 12 months.The arrival of the brand...
— Yahoo Sports

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