League: NFL Sport: Football Country: United States Category: Scores & Results

Sara Gotfredson discusses women's sports marketing on JaneWallStreet podcast

Yahoo Sports • 1 min read • Latest: Aug 27, 2026, 9:30 AM

Last updated Aug 27, 2026

Sara Gotfredson discusses women's sports marketing on JaneWallStreet podcast

Summary

On August 27, 2026, Sara Gotfredson, founder of Trailblazing Sports Group, appeared on JaneWallStreet Presents: At The Table. In her conversation with Deirdre Lester, Gotfredson highlighted the favorable market potential of women's sports, particularly among the growing Gen Z audience. She emphasized the importance of a multichannel marketing strategy to effectively engage female sports fans. Additionally, Gotfredson pointed to emerging Olympic sports like softball, surfing, and flag football as key opportunities for brands to invest ahead of the 2028 Summer Olympics.

Source Links

Yahoo Sports

By the Numbers

•Gotfredson emphasizes loyalty and purchase intent among women's sports fans.
•A multichannel strategy is essential for brands to reach female audiences.
•Softball, surfing, and flag football are poised for growth leading up to LA28.
•The episode covers actionable insights for marketing in women's sports.
•The podcast is available on JohnWallStreet’s YouTube and popular platforms.

Latest Updates

9:30 AMYahoo Sports — New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson

What they're saying

"
On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging Olympic sports that provide an accessible brand entry point, and much more.
— Yahoo Sports

Related Teams & Leagues

NFL Football