Saudi Arabia unveils new company for sports operations ahead of World Cup

Saudi Arabia announced the establishment of Radia, a new company to manage the operations of its expanding network of sports arenas. This initiative is part of the kingdom's preparations for the 2034 men's soccer World Cup. Radia is a joint venture involving SURJ Sports, Live Nation, and Oak View Group. Alongside this venture, Saudi Arabia is investing in significant infrastructure projects, including a $1.4 billion Royal Opera House and a 20,000-seat arena in Diriyah, which is also undergoing major redevelopment. The kingdom continues to prioritize entertainment, building a Formula 1 race track and enhancing recreational facilities near Riyadh. These developments aim to attract global music and sports events to the region.

• 12:08 PMYahoo Sports — Saudi strengthens sports operations as it gears up for 2034 World Cup