League: Bundesliga Sport: Soccer Country: Germany Category: Interviews

Schalke sells 40,000 jerseys in record time after new release

Yahoo Sports • 1 min read • Latest: Aug 11, 2026, 7:55 AM

Last updated Aug 11, 2026

Schalke sells 40,000 jerseys in record time after new release

Summary

Schalke unveiled a retro away jersey on 6 August, selling out 40,000 units in under three hours. CEO Matthias Tillmann described the demand as 'crazy' and expressed plans to continue sales throughout the season. The historic crest featured on the jersey received positive reception from fans. Schalke will begin the 2026/27 season with a DFB Pokal match against Hallescher on 24 August, followed by a Bundesliga game against Augsburg. This marks their return to Germany's top flight after a three-year absence.

Source Links

Yahoo Sports

Key Details

•Schalke sold 40,000 jerseys within two-and-a-half hours.
•The retro jersey features the club's historic crest.
•Sales throughout the season could reach best figures in a decade.
•The team's next match is against Hallescher in the DFB Pokal on 24 August.
•Schalke returns to the Bundesliga after three years.

Latest Updates

7:55 AMYahoo Sports — Schalke one of the ‘craziest clubs in Europe’ after record shirt sales

What they're saying

"
Schalke unveiled a retro away jersey on 6 August and within two-and-a-half hours, their stock was sold out – a reported 40,000 jerseys, according to Kicker.“I don’t know how many clubs have ever...
— Yahoo Sports

Related Teams & Leagues

Bundesliga Soccer