Scott Coker announces new MMA promotion in live video reveal today
3 sources • 1 min read • Latest: Sep 14, 2026, 9:10 PM
Last updated Sep 14, 2026
Scott Coker, known for his leadership in Strikeforce and Bellator MMA, will unveil his new MMA promotion today at 6 p.m. ET. The live video announcement will include details on the promotion’s name, brand identity, and global vision. Coker expressed a desire to reinvigorate the MMA, referencing a current 'funk' in the sport. His experience spans over four decades, and he aims to build a company that maintains strong control over its direction without external dilution. Coker has assembled a leadership team with notable industry experience, including Kevin Kay and Tom Fox, to support this new venture.
- •Coker's new promotion unveiling set for today at 6 p.m. ET
- •Announcement focuses on brand identity and global vision
- •Coker emphasizes need to shake up current MMA environment
- •Leadership team includes veterans from major sports networks
- •Coker turned down $40 million to maintain control over the company
- 9:10 PMYahoo Sports — Video: Scott Coker press conference live stream to unveil new MMA promotion
- 9:00 PMMMA Fighting — Video: Scott Coker set to announce details of new promotion
- 8:38 PMYahoo Sports — Scott Coker announcement: Watch new global MMA promotion LIVE reveal TODAY at 6pm ET (Video)
"Scott Coker is back. The former Strikeforce and Bellator MMA boss will be making a LIVE video announcement today at 6 p.m. ET to reveal his new promotion’s name and brand identity, as well as the format and global vision — along with a few surprise announcements. Coker is beloved by fighters and international promoters; […]
"Scott Coker’s vision for his new promotion will be announced Monday evening. The press conference, which can be seen above at 6 p.m. ET, features Coker, Rich Chou and Peter Lin.
"Scott Coker will unveil details of his new promotion at a Monday press conference in New York.
Sources
External links- Yahoo SportsSep 14, 2026, 9:10 PMVideo: Scott Coker press conference live stream to unveil new MMA promotion
Scott Coker will unveil details of his new promotion at a Monday press conference in New York.
- MMA FightingSep 14, 2026, 9:00 PMVideo: Scott Coker set to announce details of new promotion
Scott Coker’s vision for his new promotion will be announced Monday evening. The press conference, which can be seen above at 6 p.m. ET, features Coker, Rich Chou and Peter Lin.
- Yahoo SportsSep 14, 2026, 8:38 PMScott Coker announcement: Watch new global MMA promotion LIVE reveal TODAY at 6pm ET (Video)
Scott Coker is back. The former Strikeforce and Bellator MMA boss will be making a LIVE video announcement today at 6 p.m. ET to reveal his new promotion’s name and brand identity, as well as the format and global vision — along with a few surprise announcements. Coker is beloved by fighters and international promoters; […]
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