Scott Coker plans to utilize tournament format in new MMA promotion

Scott Coker plans to incorporate a tournament format into his upcoming MMA promotion, which is scheduled to launch next year. The former Bellator president intends to use the structure as a primary tool for developing new talent and building long-term fighter narratives. Coker noted that his history with Grand Prix events at Bellator proved effective for increasing exposure for fighters such as AJ McKee and Usman Nurmagomedov. The new organization will feature a global distribution strategy spanning North America, Europe, Asia, and Brazil. Specific details regarding the name and format of the promotion are expected to be unveiled during a special event on September 14. Coker maintains that tournaments provide a unique storytelling vehicle to sustain audience engagement throughout the calendar year.

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