Scott Coker plans to utilize tournament format in new MMA promotion
Yahoo Sports • 1 min read • Latest: Sep 11, 2026, 11:25 PM
Last updated Sep 11, 2026
Scott Coker plans to incorporate a tournament format into his upcoming MMA promotion, which is scheduled to launch next year. The former Bellator president intends to use the structure as a primary tool for developing new talent and building long-term fighter narratives. Coker noted that his history with Grand Prix events at Bellator proved effective for increasing exposure for fighters such as AJ McKee and Usman Nurmagomedov. The new organization will feature a global distribution strategy spanning North America, Europe, Asia, and Brazil. Specific details regarding the name and format of the promotion are expected to be unveiled during a special event on September 14. Coker maintains that tournaments provide a unique storytelling vehicle to sustain audience engagement throughout the calendar year.
- •Scott Coker will reveal his new MMA promotion name and format on September 14.
- •The new organization will launch with international TV deals across major global markets.
- •Coker credits the tournament structure for helping build stars like AJ McKee and Usman Nurmagomedov.
- •Bellator tournaments previously included champions defending their titles within the bracket.
- 11:25 PMYahoo Sports — Scott Coker Reveals the Real Reason Tournaments Still Matter in MMA
"Scott Coker shared his thoughts on tournaments in MMA and how they can help promotions build the next generation of stars. The post Scott Coker Reveals the Real Reason Tournaments Still Matter in MMA appeared first on HEAVY.
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