League: UFC Sport: MMA Country: Global Category: Transactions

Scott Coker sets early 2027 launch for new MMA promotion

Yahoo Sports • 1 min read • Latest: Aug 15, 2026, 2:00 AM

Last updated Aug 15, 2026

Scott Coker sets early 2027 launch for new MMA promotion

Summary

Scott Coker, former CEO of Strikeforce and former head of Bellator MMA, will launch a new mixed martial arts promotion in early 2027. Specific details, including the name and streaming partner, are still pending but are expected to be revealed at a brand launch event on September 14 in New York City. Coker is assembling a leadership team featuring notable figures from various media and sports backgrounds. Expressing a desire to reinvigorate the MMA space, Coker aims to create excitement and engagement among fans, indicating a new direction for the sport.

Source Links

Yahoo Sports

Key Details

•Scott Coker plans to launch a new MMA promotion in early 2027.
•Details about the promotion's name and streaming partner are forthcoming.
•A brand launch event is scheduled for September 14 in New York City.
•Coker aims to address current engagement issues in the MMA community.
•Coker's leadership team includes executives from various sports and media.

Latest Updates

2:00 AMYahoo Sports — When is Scott Coker launching his new MMA promotion?

What they're saying

"
Former Strikeforce CEO Scott Coker, who went on to run Bellator MMA before the PFL debacle back in late 2023, is launching a new mixed martial arts (MMA) promotion in early 2027, though specific details (including a name and potential streaming partner) have yet to be revealed. Perhaps that information will become available when Coker […]
— Yahoo Sports

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