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Scott Coker sets early 2027 launch for new MMA promotion

Yahoo Sports • 1 min read • Latest: Aug 15, 2026, 2:00 AM

Last updated Aug 15, 2026

Scott Coker sets early 2027 launch for new MMA promotion
Summary

Scott Coker, former CEO of Strikeforce and former head of Bellator MMA, will launch a new mixed martial arts promotion in early 2027. Specific details, including the name and streaming partner, are still pending but are expected to be revealed at a brand launch event on September 14 in New York City. Coker is assembling a leadership team featuring notable figures from various media and sports backgrounds. Expressing a desire to reinvigorate the MMA space, Coker aims to create excitement and engagement among fans, indicating a new direction for the sport.

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Yahoo Sports
Key Details
  • •Scott Coker plans to launch a new MMA promotion in early 2027.
  • •Details about the promotion's name and streaming partner are forthcoming.
  • •A brand launch event is scheduled for September 14 in New York City.
  • •Coker aims to address current engagement issues in the MMA community.
  • •Coker's leadership team includes executives from various sports and media.
Latest Updates
  • 2:00 AMYahoo Sports — When is Scott Coker launching his new MMA promotion?
What they're saying
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Former Strikeforce CEO Scott Coker, who went on to run Bellator MMA before the PFL debacle back in late 2023, is launching a new mixed martial arts (MMA) promotion in early 2027, though specific details (including a name and potential streaming partner) have yet to be revealed. Perhaps that information will become available when Coker […]

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