League: UFC Sport: MMA Country: Global Category: Transactions

Scott Coker's MMA promotion recruits former ESPN executive Steve Bornstein

Yahoo Sports • 1 min read • Latest: Jul 16, 2026, 7:39 AM

Last updated Jul 16, 2026

Scott Coker's MMA promotion recruits former ESPN executive Steve Bornstein

Summary

Scott Coker's upcoming global mixed martial arts promotion, set to launch in 2027, has enhanced its leadership team by adding Steve Bornstein to its advisory board. Bornstein, a sports media veteran and former president and CEO of ESPN and NFL Network, will provide counsel on media strategy, technology, and fan engagement. His extensive experience is expected to aid in the promotion’s preparations for its inaugural season. Other notable members of the advisory board include Wade Davis and Steve Kaplan, among others.

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Key Details

•Scott Coker's MMA promotion aims for a 2027 launch.
•Steve Bornstein joins the advisory board to enhance media strategy.
•Bornstein has a history as president at ESPN and NFL Network.
•Advisory board also includes industry leaders like Wade Davis and Steve Kaplan.
•Promotion focuses on global outreach and fan engagement.

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