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Scottish fans drink Boston dry during World Cup celebrations

Yahoo Sports • 1 min read • Latest: Jun 20, 2026, 10:36 PM

Last updated Jun 20, 2026

Scottish fans drink Boston dry during World Cup celebrations

Summary

Scottish soccer fans have significantly increased alcohol consumption in Boston as they gather for the 2026 World Cup. Bars report surging sales and some have run low on certain beer brands due to the influx of supporters, known as the 'Tartan Army'. Heineken has launched a 'Fan Rescue' initiative to provide mobile beer deliveries to fan gatherings. In addition, White Claw is offering complimentary drinks to fans in specific areas to address the soaring demand. With more matches scheduled in the city, local beverage brands and bars are preparing for continued high sales.

Source Links

Yahoo Sports

By the Numbers

•Heineken and White Claw are backing fan celebrations in Boston.
•Bars have seen sales spike to unprecedented levels amid heavy fan turnout.
•Boston Beer Company reported quadrupled consumption at its taproom.
•Even with increased inventory, demand has outstripped supply in many venues.
•Additional matches involving top teams are scheduled in Boston.

Latest Updates

10:36 PMYahoo Sports — Heineken and White Claw Help Stock Boston With Alcohol as Scottish World Cup Fans Drink City Dry

What they're saying

"
Scottish soccer fans flooding Boston for the 2026 World Cup are drinking Boston dry, and beverage brands are capitalizing on the issue with marketing pushes that help fans get the alcohol they need. Heineken and White Claw have both in to help keep the celebrations going as local bars continue to face surging demand. The […]
— Yahoo Sports

Related Teams & Leagues

Soccer