Sean McVay signs sneaker deal with Jordan Brand
Yahoo Sports • 1 min read • Latest: Jun 19, 2026, 12:20 AM
Last updated Jun 19, 2026
Sean McVay has signed a sneaker endorsement deal with Jordan Brand, becoming the third NFL coach to partner with the brand. Known for his innovative coaching style, McVay is expected to wear Jordans on the sidelines this season. The deal highlights his influence in the league, aligning with a brand that celebrates excellence and leadership. Custom sneakers may be designed to match the team's colors as he transitions from wearing Nikes.
- •McVay joins Sean Payton and Ron Rivera as Jordan Brand coaches.
- •The deal includes potential custom sneakers for McVay.
- •McVay is recognized as a leading innovator in football.
- •He has previously worn various Nike sneakers during games.
- •Jordan Brand acknowledges McVay's championship credentials.
- 12:20 AMYahoo Sports — Sean McVay signs sneaker deal with Jordan Brand
"Sean McVay will be rocking Jordans on the sideline this season after signing a deal with the iconic brand.
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