Seattle Seahawks partner with Collingwood ahead of Melbourne NFL game

The Seattle Seahawks have established a strategic partnership with Collingwood to expand the NFL brand within Australia and New Zealand. This alliance occurs as the MCG prepares to host a regular-season match between the LA Rams and the San Francisco 49ers this Friday. While the Seahawks currently hold marketing rights in the region under the NFL Global Markets program, they are the first organization to align with an Australian sports club. The collaboration aims to connect the supporter bases of both teams through community initiatives, including an upcoming flag football clinic at the KGM centre. The NFL has committed to playing at least two regular-season games in Melbourne over a four-year term, with potential for a third. The Seahawks have signaled interest in participating in future Australian fixtures following this initial partnership agreement with the Magpies.

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