Serena Williams promotes meal service in new ad before US Open
Yahoo Sports • 1 min read • Latest: Aug 29, 2026, 6:41 AM
Last updated Aug 29, 2026

Serena Williams launched a partnership with meal delivery company Factor to promote nutritious eating ahead of the US Open. The ad features Williams enjoying meals curated by chefs and dietitians, but has received mixed reactions on social media. This marks Williams' first professional appearance in New York since her retirement announcement in 2022, where she competed in mixed doubles with Carlos Alcaraz. The pair won their opening match but were eliminated in the quarterfinals.
- •Williams collaborates with Factor to showcase nutritious meal options.
- •Ad titled 'The final countdown' features Williams in a domestic setting.
- •Williams plays mixed doubles at US Open with Carlos Alcaraz.
- •The duo won their opening match but lost in the quarterfinals.
- 6:41 AMYahoo Sports — “Seventh Final Countdown”; “No From Me” – Tennis Fans React As Serena Williams Launches New Partnership Ad Before US Open
"Serena Williams has added another layer to her business profile amid the US Open, this time teaming up with the meal delivery company Factor to promote nutritious eating. The 23-time Grand Slam winner’s campaign has, however, received a mixed response from her fans, who have made their disapproval clear on social media.
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