League: NBA Sport: Basketball Country: United States Category: Transactions

Shai Gilgeous-Alexander joins Nike's signature basketball roster

Yahoo Sports • 1 min read • Latest: Jun 17, 2026, 10:08 AM

Last updated Jun 17, 2026

Shai Gilgeous-Alexander joins Nike's signature basketball roster

Summary

Nike has officially signed NBA champion Shai Gilgeous-Alexander to its signature athlete lineup. Fresh from a successful season with the Oklahoma City Thunder, Gilgeous-Alexander’s addition was highlighted by Nike as a significant move in boosting their brand presence in basketball. The agreement concludes his time as the face of Converse Basketball after establishing himself as one of the NBA's leading stars. Gilgeous-Alexander brings impressive credentials, including two MVP awards and four All-Star selections, after a standout performance with averages of 31.3 points and 6.2 assists since 2022. He now joins elite company with other Nike athletes like LeBron James and Kevin Durant.

Source Links

Yahoo Sports

Market Watch

•Gilgeous-Alexander confirmed the signing on June 17, 2026.
•Nike is excited to welcome him after notable success with Converse.
•He averaged 31.3 points and received two MVP awards in recent seasons.
•Gilgeous-Alexander now shares signature status with other NBA stars.
•He helped Oklahoma City win an NBA championship, a first for the franchise.

Latest Updates

10:08 AMYahoo Sports — Nike sends strong message after signing NBA champion Shai Gilgeous-Alexander

What they're saying

"
Nike has made its intentions clear after officially adding NBA champion and MVP Shai Gilgeous-Alexander to its signature athlete roster. Fresh off another remarkable season with the Oklahoma City Thunder, Gilgeous-Alexander confirmed a move that many basketball fans had been anticipating when Nike officially welcomed him to its star-studded lineup of signature athletes.
— Yahoo Sports

Related Teams & Leagues

Oklahoma City Thunder San Antonio Spurs NBA Basketball