Shai Gilgeous-Alexander plans to launch media company in 2027
Yahoo Sports • 1 min read • Latest: Oct 9, 2026, 2:40 PM
Last updated Oct 9, 2026
Shai Gilgeous-Alexander is set to launch his own media and entertainment company in early 2027, as reported. This venture follows the start of his charitable foundation in September. His move aligns with trends among NBA stars, including LeBron James and Kevin Durant, who have also entered the media space. It remains unclear how active Gilgeous-Alexander will be in the company while competing in the 2026-27 NBA season with the Oklahoma City Thunder.
- •Gilgeous-Alexander is 28 years old and a key player in the NBA.
- •He started a charitable foundation in September 2026.
- •The media company launch is set for early 2027.
- •He is expected to continue playing with the Oklahoma City Thunder during the launch.
- 2:40 PMYahoo Sports — Report: Shai Gilgeous-Alexander to launch own media company in 2027
"Report: Shai Gilgeous-Alexander to launch own media company in 2027.
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