Shankly family celebrates return of iconic Anfield sign
Yahoo Sports • 1 min read • Latest: Oct 9, 2026, 1:58 PM
Last updated Oct 9, 2026
The Shankly family has welcomed the return of the iconic 'This Is Anfield' sign to Liverpool, now on display in the ARC Hotel near Anfield. The sign, originally chosen by Bill Shankly in 1972, spent 20 years in the Isle of Man after being removed from the stadium. It was purchased at auction in September for £115,000, significantly above its estimated value. Former players including Phil Thompson expressed pride in the sign's return, noting its historical significance and its role in motivating players and intimidating opponents.
- •The sign is now displayed at the ARC Hotel in Anfield.
- •Bill Shankly chose the sign's wording to motivate his players.
- •It sold for £115,000 at auction, far above expectations.
- •The sign was part of Liverpool's first two European Cup victories.
- •Shankly's family members expressed pride in its return.
- 1:58 PMYahoo Sports — Shankly family welcome Anfield sign's return
"The sign has gone on display in the ARC Hotel which sits in the shadow of the Liverpool FC stadium.
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