Shawn Eichorst returns as Wisconsin athletic director after Nebraska tenure
Yahoo Sports • 1 min read • Latest: Jul 1, 2026, 5:41 PM
Last updated Jul 1, 2026
Shawn Eichorst has been appointed as the new athletic director for the University of Wisconsin, effective July 1, 2026. Eichorst, a Wisconsin native, is returning to the Big Ten nearly ten years after his departure from the same role at Nebraska, which ended in his firing. His previous experience in athletic administration is expected to benefit Wisconsin as it continues to navigate future challenges in college athletics. Eichorst's hiring marks a significant development for the university’s athletic program as it seeks stability and growth.
- •Eichorst hired as Wisconsin AD effective July 1, 2026.
- •He previously served as AD for Nebraska.
- •Eichorst is a Wisconsin native, returning to his home state.
- •His experience is anticipated to benefit Wisconsin athletics.
- 9:09 AMYahoo Sports — Former Nebraska Athletic Director hired at another Big Ten schools
- 7:28 PMYahoo Sports — Wisconsin tabs former Big Ten AD to replace Chris McIntosh
- 6:46 PMESPN NCAAM — Well-traveled Eichorst hired as Wisconsin AD
"Shawn Eichorst is returning to his home state and heading back to the Big Ten as Wisconsin's athletic director nearly a decade after Nebraska fired him from that same position.
"Shawn Eichorst is back in a Big Ten AD seat after he was fired at Nebraska in 2017. Now, the Wisconsin native could face a tough Luke Fickell decision
"Former Nebraska Athletic Director Shawn Eichorst has been appointed Director of Athletics for the University of Wisconsin.
Sources
External links- Yahoo SportsJul 3, 2026, 9:09 AMFormer Nebraska Athletic Director hired at another Big Ten schools
Former Nebraska Athletic Director Shawn Eichorst has been appointed Director of Athletics for the University of Wisconsin.
- Yahoo SportsJul 1, 2026, 7:28 PMWisconsin tabs former Big Ten AD to replace Chris McIntosh
Shawn Eichorst is back in a Big Ten AD seat after he was fired at Nebraska in 2017. Now, the Wisconsin native could face a tough Luke Fickell decision
- ESPN NCAAMJul 1, 2026, 6:46 PMWell-traveled Eichorst hired as Wisconsin AD
Shawn Eichorst is returning to his home state and heading back to the Big Ten as Wisconsin's athletic director nearly a decade after Nebraska fired him from that same position.
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