Shedeur Sanders and Travis Hunter break licensing records in NFL history

Cleveland Browns quarterback Shedeur Sanders and Jacksonville Jaguars player Travis Hunter have achieved record-breaking licensing royalties for rookies in the NFL. Sanders earned $17.7 million and Hunter received $12.8 million, surpassing the previous record of $9.5 million set by Tom Brady. Their accomplishments reflect a significant shift in rookie earnings and economic dynamics within the league, as both players capitalized on their brands and marketing opportunities stemming from college sports. Combined, Sanders and Hunter's licensing earnings mark a total of $30.5 million, indicating emerging financial trends for rookie athletes. The NFLPA reported a total of $297 million in group licensing revenue last year, underscoring the growing potential for rookies.

• 4:51 PMYahoo Sports — Rookie Revolution: How Shedeur Sanders and Travis Hunter Shattered Tom Brady’s Licensing Record To Set New $30M Blueprint