Shedeur Sanders earns $17.7M largely from trading card sales

Shedeur Sanders reported $17.7 million in group licensing income, predominantly from trading cards. His income reflects a broader surge in NFLPA trades, with total card revenue reaching $93.1 million for the last fiscal year, up from $39.6 million., most licensing revenue now stems from trading cards, surpassing traditional income sources like video games and jerseys. The NFLPA anticipates continued growth in this sector, influenced by social media and players' increased marketability. In light of this shift, Sanders's future involvement with Panini may be affected by Fanatics taking over the league's card licensing.

• 2:30 PMYahoo Sports — Shedeur Sanders’s $17.7M in Licensing Income Was Mostly From Trading Cards