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Sport: BasketballCountry: United StatesCategory: Scores & Results

Sixers set for increased national TV exposure after signing LeBron James

Yahoo Sports • 1 min read • Latest: Jul 27, 2026, 6:14 PM

Last updated Jul 27, 2026

Sixers set for increased national TV exposure after signing LeBron James
Summary

LeBron James' signing with the Philadelphia 76ers positions the team as an NBA television centerpiece for the upcoming 2026-27 season. The Sixers will have 34 nationally televised games, representing 41.5% of their schedule, a significant jump from 14 games last season. The NBA adjusted its schedule awaiting James' decision, making Philadelphia a candidate for marquee openings, including Christmas Day games. This aligns the Sixers with established teams like the New York Knicks, Los Angeles Lakers, and Golden State Warriors in terms of national reach.

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Yahoo Sports
Market Watch
  • •LeBron James joins the Philadelphia 76ers for the 2026-27 season.
  • •Sixers increase nationally televised games from 14 to 34.
  • •Team now joins elite NBA franchises in national exposure.
  • •James' placement may lead to appearances in marquee games.
  • •Philadelphia has both an NFL and NBA team with significant TV reach.
Latest Updates
  • 6:14 PMYahoo Sports — Sixers to receive Eagles-level TV exposure after signing LeBron James
What they're saying
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LeBron James makes the Sixers an NBA television centerpiece, placing Philadelphia beside the Eagles in the national spotlight

Related Teams & Leagues
Golden State WarriorsLos Angeles LakersNew York KnicksOklahoma City ThunderPhiladelphia 76ersBasketball

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