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Škoda and Strauss reconsider ice hockey sponsorship if Russia allowed

Yahoo Sports • 1 min read • Latest: Nov 4, 2026, 5:33 PM

Last updated Nov 4, 2026

Škoda and Strauss reconsider ice hockey sponsorship if Russia allowed

Summary

Carmaker Škoda and workwear manufacturer Strauss are planning to review their sponsorship of the 2027 men's ice hockey world championship in Germany contingent on Russia's participation. The International Olympic Committee has allowed the Russian Olympic Committee to return, although Russian teams remain excluded by the International Ice Hockey Federation this season. However, a recent Court of Arbitration for Sport ruling has favored Russia's appeal, intensifying backlash across sports and businesses. Škoda's spokesperson emphasized that Russia's return would conflict with the company's values due to ongoing issues in Ukraine, while Strauss's CEO indicated a potential withdrawal if Russia competes.

Source Links

Yahoo Sports

Status Watch

•Škoda is the main sponsor of the 2027 championship.
•Russia's return is linked to recent CAS ruling.
•Exclusion of Russia from international tournaments has been ongoing since February 2022.
•Reaction from Finland and other nations may affect participation in upcoming events.
•Canadian Prime Minister Mark Carney rules out Russian participation in the Under-20 world championship.

Latest Updates

5:33 PMYahoo Sports — Skoda, Strauss to review ice hockey worlds sponsorship if Russia play

What they're saying

"
Carmaker Škoda and workwear manufacturer Strauss plan to reconsider their sponsorship of the 2027 men's ice hockey world championship in Germany if Russia are allowed to participate. The International Olympic Committee lifted a ban on the Russian Olympic Committee in July, opening the door for Russian teams to gradually return to the sporting fold despite the ongoing war in Ukraine.
— Yahoo Sports

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