Small operation manufactures performance seating shells in South Carolina and Michigan

A performance seating manufacturer is utilizing manual labor to create seat shells across facilities in South Carolina and Michigan. This approach marks a shift away from industry standards that have relied on imports for seating components. By choosing to build shells by hand rather than through automated machine processes, the organization seeks to offer a specialized alternative in a market dominated by international production. The split-location operation focuses on custom construction to meet specific needs within the racing industry. This trend of domestic, human-centered assembly represents a pivot from the multi-decade reliance on imported materials and standardized manufacturing methods. The company maintains its production split between these two states to facilitate its unique assembly model.

• 4:01 PMRacer — The hands that build the seat