Soccer card sales soar during World Cup with record sales for stars
Yahoo Sports • 1 min read • Latest: Jun 17, 2026, 7:03 PM
Last updated Jun 17, 2026
Soccer card prices have surged since the start of the FIFA World Cup, highlighted by record sales at Goldin's Global Football Auction held June 14-15. The most expensive card sold was a 1958 Alifabolaget Pele Rookie Card for $976,000. Other notable sales included Erling Haaland's cards, fetching $610,000 and $226,920. Lamine Yamal's rookie cards also attracted significant bids, with one selling for $326,960. Lionel Messi and Cristiano Ronaldo cards saw high demand amid their ongoing performance in the tournament, as Messi scored a hat trick during a match on June 16.
- •Goldin auctioned soccer cards from June 14-15.
- •Pele's rookie card sold for $976,000.
- •Haaland's card reached $610,000, a new record.
- •Messi's performance boosts demand for his cards.
- 7:03 PMYahoo Sports — World Cup: 10 eye-popping soccer card sales, including Lionel Messi, Erling Haaland and Lamine Yamal
"Since the start of the World Cup, soccer card prices have heated up, and with superstars like Lionel Messi, Erling Haaland and Kylian Mbappé piling up goals, the momentum isn't expected to slow anytime soon.
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