Soccer players invest in chess amid popularity surge
Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 4:12 PM
Last updated Aug 19, 2026

Erling Haaland and other soccer players are investing in chess as its online popularity grows. Haaland has supported Norway Chess to fund the Total Chess World Championship. Players like Mo Salah and Gerard Pique also see chess as a way to enhance their strategic skills on the field. The game has seen a significant rise in interest, particularly following the Netflix hit 'The Queen's Gambit' and the success of streaming platforms for chess, attracting millions of new players globally. This growth in chess is being mirrored by athletes seeking to enhance their game through chess strategies.
- •Erling Haaland invests in Norway Chess for the Total Chess World Championship.
- •Mo Salah and Gerard Pique also engage in chess investments.
- •The popularity of chess has surged due to streaming and 'The Queen's Gambit'.
- •Millions are now playing chess online, with Chess.com boasting 270 million members.
- •Players believe chess sharpens their ability to strategize in soccer.
- 4:12 PMYahoo Sports — Soccer Players Jump Into Booming Chess World
"Erling Haaland is among the soccer players who have invested in one of their favorite pastimes, chess. The game is booming online.
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