Sonny Vaccaro discusses adidas ABCD camp relaunch and NCAA controversies

Yahoo Sports1 min read • Latest: Aug 4, 2026, 12:02 PM

Last updated Aug 4, 2026

Sonny Vaccaro discusses adidas ABCD camp relaunch and NCAA controversies
Summary

Sonny Vaccaro, a key figure in basketball marketing, spoke about the recent relaunch of the adidas ABCD camp in Phoenix, which ran from July 30 to August 1. The camp, known for launching the careers of stars like Kobe Bryant and Tracy McGrady, returned after two decades due to Vaccaro's partnership with McGrady. Vaccaro reflected on his pivotal role in challenging the NCAA in the Ed O'Bannon case, which ushered in the NIL era and criticized the organization for its treatment of student-athletes. He expressed his belief in the promising future of international players in the NBA.

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Status Watch
  • The adidas ABCD camp relaunched in Phoenix from July 30 to August 1.
  • Sonny Vaccaro signed stars like Michael Jordan and Kobe Bryant to shoe deals.
  • Vaccaro helped initiate the NIL era through the Ed O'Bannon lawsuit against the NCAA.
  • He emphasized the rise of international players in the NBA as an inevitable trend.
Latest Updates
  • 12:02 PMYahoo SportsBasketball icon Sonny Vaccaro on adidas ABCD camp in Phoenix, NCAA lies
What they're saying
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Former basketball shoe executive Sonny Vaccaro spoke to The Arizona Republic about the adidas ABCD camp relaunch in Phoenix and his career.

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