Sophie Cunningham player trajectory rises with major social media surge

Yahoo Sports1 min read • Latest: Jul 24, 2026, 1:00 PM

Last updated Jul 24, 2026

Sophie Cunningham player trajectory rises with major social media surge
Summary

Sophie Cunningham, a guard for the Indiana Fever, has gained over a million social media followers in 30 days after a viral moment involving DeWanna Bonner. Her Instagram followers now total 2.6 million, surpassing several established WNBA stars but still trailing behind Caitlin Clark. This surge follows a podcast launch and her performance as a ring girl at UFC 329, indicating her growing presence in sports entertainment. Market interest in Cunningham has also increased, leading to two of the top five best-selling jerseys in the WNBA featuring her name.

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By the Numbers
  • Cunningham gained over 1 million social media followers in July 2026.
  • Her Instagram engagement rates are higher than peers like Paige Bueckers.
  • She debuted in the Sports Illustrated Swimsuit edition in May 2026.
  • Cunningham launched a podcast with a former classmate.
  • Two of the top five best-selling WNBA jerseys are currently Cunningham's.
Latest Updates
  • 1:00 PMYahoo SportsSophie Cunningham’s Unlikely Path to WNBA Stardom
What they're saying
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The reserve guard has become one of the WNBA’s most famous players.

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