Sophie Cunningham to launch first adidas player-exclusive basketball shoe
Yahoo Sports • 1 min read • Latest: Jul 10, 2026, 11:30 PM
Last updated Jul 10, 2026
Sophie Cunningham of the Indiana Fever is set to release her own adidas player-exclusive shoe, the Crazy Energy, on July 24. The shoe features a vibrant pink-to-white gradient with blue and orange accents, reflecting her bold style. Cunningham's rise in popularity has been swift, moving from budget sneakers to a player-exclusive release in just over a year. This achievement highlights her growing profile in the WNBA and with adidas, following her recent success and strong social media presence. The shoe will retail for $120 and will be available directly through adidas.
- •Cunningham's adidas Crazy Energy shoe launches July 24.
- •The shoe is a player-exclusive release, retailing for $120.
- •Cunningham transitioned from wearing budget shoes to a player-exclusive in one year.
- •Her popularity has surged since joining the Fever and being featured in adidas campaigns.
- •The shoe design reflects her energetic personality and marketability.
- 11:30 PMYahoo Sports — Sophie Cunningham reaches another career milestone with first adidas player-exclusive shoe
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