League: WNBA Sport: Basketball Country: United States Category: Scores & Results

Sophie Cunningham to launch first adidas player-exclusive basketball shoe

Yahoo Sports • 1 min read • Latest: Jul 10, 2026, 11:30 PM

Last updated Jul 10, 2026

Sophie Cunningham to launch first adidas player-exclusive basketball shoe

Summary

Sophie Cunningham of the Indiana Fever is set to release her own adidas player-exclusive shoe, the Crazy Energy, on July 24. The shoe features a vibrant pink-to-white gradient with blue and orange accents, reflecting her bold style. Cunningham's rise in popularity has been swift, moving from budget sneakers to a player-exclusive release in just over a year. This achievement highlights her growing profile in the WNBA and with adidas, following her recent success and strong social media presence. The shoe will retail for $120 and will be available directly through adidas.

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By the Numbers

•Cunningham's adidas Crazy Energy shoe launches July 24.
•The shoe is a player-exclusive release, retailing for $120.
•Cunningham transitioned from wearing budget shoes to a player-exclusive in one year.
•Her popularity has surged since joining the Fever and being featured in adidas campaigns.
•The shoe design reflects her energetic personality and marketability.

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