Sophie Cunningham to launch first adidas player-exclusive basketball shoe

Yahoo Sports1 min read • Latest: Jul 10, 2026, 11:30 PM

Last updated Jul 10, 2026

Sophie Cunningham to launch first adidas player-exclusive basketball shoe
Summary

Sophie Cunningham of the Indiana Fever is set to release her own adidas player-exclusive shoe, the Crazy Energy, on July 24. The shoe features a vibrant pink-to-white gradient with blue and orange accents, reflecting her bold style. Cunningham's rise in popularity has been swift, moving from budget sneakers to a player-exclusive release in just over a year. This achievement highlights her growing profile in the WNBA and with adidas, following her recent success and strong social media presence. The shoe will retail for $120 and will be available directly through adidas.

Source Links
By the Numbers
  • Cunningham's adidas Crazy Energy shoe launches July 24.
  • The shoe is a player-exclusive release, retailing for $120.
  • Cunningham transitioned from wearing budget shoes to a player-exclusive in one year.
  • Her popularity has surged since joining the Fever and being featured in adidas campaigns.
  • The shoe design reflects her energetic personality and marketability.
Latest Updates
  • 11:30 PMYahoo SportsSophie Cunningham reaches another career milestone with first adidas player-exclusive shoe
Related Teams & Leagues

Sources

External links

Original reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.

Related Stories

Last 14 days