Sophie Cunningham's remarks boost XX-XY T-shirt sales significantly

Sales for apparel brand XX-XY Athletics have surged following comments from Indiana Fever guard Sophie Cunningham regarding transgender athletes in women's sports. Since Cunningham's ESPN profile on July 21, sales have increased sixfold, with large participation from first-time buyers. Rallies in support of Cunningham have occurred at Fever games, drawing both supporters and counter-protests, further raising brand visibility. Cunningham’s popularity is also evident as she has gained over a million social media followers this summer, while XX-XY’s sales growth shows no signs of slowing. The brand's demographic has shifted, with a notable increase in male buyers.

• 9:11 PMYahoo Sports — Sophie Cunningham Controversy Sends XX-XY T-Shirt Sales Surging