Southend appoints Adam Atay as Kieron Dyer's assistant coach
Yahoo Sports • 1 min read • Latest: Jun 24, 2026, 8:19 AM
Last updated Jun 24, 2026
Southend United has hired Adam Atay as the assistant to new head coach Kieron Dyer. Atay, 40, transitions from an academy coaching role at Norwich City and has past coaching experience at Aston Villa and Ipswich Town. Dyer expressed confidence in Atay’s understanding of their coaching philosophy, highlighting their previous collaboration at Ipswich’s under-18 squad. Atay reportedly declined a coaching offer at a higher level to join Southend, emphasizing his commitment to the club's project.
- •Adam Atay joins Southend from Norwich City’s academy.
- •Kieron Dyer recently took over as head coach.
- •Dyer and Atay previously worked together at Ipswich.
- •Atay turned down a higher-level coaching role for this position.
- 8:19 AMYahoo Sports — Atay named as Dyer assistant at Southend
"Southend United appoint Adam Atay as assistant to new head coach Kieron Dyer, the pair having previously worked together at Ipswich Town.
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