Southend United launches new membership scheme for fans

Southend United has introduced an official membership scheme targeted at fans who want to support the club more actively. The scheme, called Only Blue, invites supporters to contribute £10 per month, with funds directed into the football department. Benefits include exclusives, monthly prize draws, and priority ticket access, coinciding with the club's 120th anniversary. Earlier in June, Southend appointed Kieron Dyer as the new head coach following the departure of Kevin Maher, who was sacked after a play-off defeat. The membership program aims to enhance fan engagement and transparency on how contributions are utilized.

• 5:40 AMYahoo Sports — Football club launches official membership scheme