Spartan Ventures launches this week to support MSU athletics
Yahoo Sports • 1 min read • Latest: Jun 29, 2026, 10:04 AM
Last updated Jun 29, 2026
Spartan Ventures will officially begin operations this week as a new nonprofit organization supporting Michigan State University athletics. Approved by the MSU Board of Trustees last October, Spartan Ventures features two branches: a nonprofit for fundraising and a for-profit media entity. The initiative aims to enhance revenue opportunities amid the evolving of college athletics, particularly focusing on Name, Image, and Likeness (NIL) endorsements. The organization's leadership includes board chair Phil Hickey and CEO Jon Palumbo, with operations governed by a seven-person board. Concerns have been raised regarding oversight and transparency around the entity's operations.
- •Spartan Ventures is a nonprofit for MSU athletics starting this week.
- •It has both nonprofit and for-profit subsidiaries for fundraising and media rights.
- •Leadership includes CEO Jon Palumbo and board chair Phil Hickey.
- •Concerns about oversight have been expressed by MSU trustees.
- 10:04 AMYahoo Sports — Spartan Ventures is set to start this week. What to know
"Spartan Ventures is a new private nonprofit organization developed with the sole intention of supporting MSU athletics.
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