Spartan Ventures launches this week to support MSU athletics

Spartan Ventures will officially begin operations this week as a new nonprofit organization supporting Michigan State University athletics. Approved by the MSU Board of Trustees last October, Spartan Ventures features two branches: a nonprofit for fundraising and a for-profit media entity. The initiative aims to enhance revenue opportunities amid the evolving of college athletics, particularly focusing on Name, Image, and Likeness (NIL) endorsements. The organization's leadership includes board chair Phil Hickey and CEO Jon Palumbo, with operations governed by a seven-person board. Concerns have been raised regarding oversight and transparency around the entity's operations.

• 10:04 AMYahoo Sports — Spartan Ventures is set to start this week. What to know