Sports governing bodies and broadcasters request tax credits for women's sports coverage

The Guardian Sport1 min read • Latest: Sep 4, 2026, 8:00 AM

Last updated Sep 4, 2026

Sports governing bodies and broadcasters request tax credits for women's sports coverage
Summary

Executives from the Football Association, Rugby Football Union, and England and Wales Cricket Board have joined leading broadcasters to petition the government for new tax incentives. The group sent a letter to chancellor John Healey on Friday seeking the expansion of the audio-visual expenditure credit scheme. This current tax relief program supports independent film and children’s television production. Representatives from 25 organizations, including Sky Sports, ITV, and YouTube, signed the request. The coalition argues that the move is necessary to support growing audience demand for women's sports programming. There is no immediate word from the government regarding potential changes to existing tax credit policies following this formal request.

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By the Numbers
  • Executives from the FA, RFU, and ECB signed the letter to the chancellor.
  • The proposal seeks access to the audio-visual expenditure credit scheme for sports coverage.
  • Sky Sports, ITV, and YouTube are among the 25 signatories.
  • Proponents cite increasing audience demand for women's sports as the primary driver.
Latest Updates
  • 8:00 AMThe Guardian SportBroadcasters and governing bodies make tax plea for TV coverage of women’s sport
What they're saying
"

Letter sent to chancellor, John Healey, on Friday ‘Audience demand for women’s sport is growing’ The chief executives of the Football Association, Rugby Football Union and England and Wales Cricket Board have joined forces with leading broadcasters and YouTube in writing to the chancellor requesting tax credits for production companies to help deliver more television coverage of women’s sport. In a letter signed by 25 representatives of the country’s biggest sports and broadcasters, including Sky Sports and ITV, the government is urged to extend to women’s sport production the audio-visual expenditure credit scheme that provides tax relief to independent films and children’s television. Continue reading...

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