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SportsRadio 610 rebrands as 95.7 The Fan in Houston

Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 4:06 AM

Last updated Aug 13, 2026

SportsRadio 610 rebrands as 95.7 The Fan in Houston

Summary

Audacy officially rebrands SportsRadio 610 in Houston to 95.7 The Fan on August 13, 2026. This change coincides with the Houston Texans’ 25th season, marking a new era for both the station and the team. Brand manager Parker Hillis highlighted the rebranding, stating it reflects a long-awaited shift to FM aimed at better serving Houston's sports audience. Research indicated demand for an FM sports talk station, with the brand maintaining its legacy AM position for listeners who prefer it. Hillis noted plans may involve future opportunities to differentiate the brands on AM and FM.

Source Links

Yahoo Sports

By the Numbers

•95.7 The Fan launches with the Texans' 25th season.
•Transition to FM was a goal for 18 to 24 months.
•Station also retains its legacy 610 AM position.
•Research showed a demand for a full-market FM sports brand.
•Opportunities for future brand differentiation may arise.

Latest Updates

4:06 AMYahoo Sports — Why Parker Hillis Feels the Time Was Right for To Rebrand SportsRadio 610 To 95.7 The Fan

What they're saying

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"I truly believe we have what it takes to be a number one station in men and adults... There’s a lot of buzz and we couldn’t be doing this at a better time." The post Why Parker Hillis Feels the Time Was Right for To Rebrand SportsRadio 610 To 95.7 The Fan appeared first on Barrett Media.
— Yahoo Sports

Related Teams & Leagues

Houston Texans NFL Football