Spurs debut 'Hardball' commercial with H-E-B to start NBA season
2 sources • 1 min read • Latest: Oct 21, 2026, 2:32 AM
Last updated Oct 21, 2026
The San Antonio Spurs and H-E-B launched their new "Hardball" commercial as the NBA season kicks off. The ad features Spurs players including De'Aaron Fox, Devin Vassell, Keldon Johnson, and the Spurs Coyote engaging in humorous exchanges over snacks with a young boy. H-E-B will also offer exclusive Spurs merchandise in stores across Southern Texas beginning in November, along with promotions for fans wearing Spurs gear. The partnership between H-E-B and the Spurs spans back to 2004, having become a staple in local marketing with community-focused initiatives.
- •The NBA season began on October 21, 2026.
- •The 'Hardball' commercial features multiple Spurs players and is 30 seconds long.
- •Exclusive Spurs merchandise will be available at select H-E-B locations from November.
- •Fans wearing Spurs gear may receive surprise giveaways throughout the season.
- •H-E-B is investing in youth basketball courts in underserved areas of Texas.
- 2:32 AMYahoo Sports — Spurs kickoff new NBA season with fresh batch of H-E-B commercials
- 2:31 AMYahoo Sports — Spurs play 'Hardball' in new H-E-B commercial to tip off the season
"The San Antonio Spurs and H-E-B are back with a new "Hardball" commercial to tip off the NBA season.
"The Spurs and H-E-B are back on your TV screens.
Sources
External links- Yahoo SportsOct 21, 2026, 2:32 AMSpurs kickoff new NBA season with fresh batch of H-E-B commercials
The Spurs and H-E-B are back on your TV screens.
- Yahoo SportsOct 21, 2026, 2:31 AMSpurs play 'Hardball' in new H-E-B commercial to tip off the season
The San Antonio Spurs and H-E-B are back with a new "Hardball" commercial to tip off the NBA season.
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