Steph Curry signs 10-year deal with Li-Ning sportswear
4 sources • 1 min read • Latest: Jun 2, 2026, 1:44 PM
Last updated Jun 2, 2026
Steph Curry has entered a 10-year partnership with Chinese sportswear brand Li-Ning, marking a significant shift from his previous affiliation with Under Armour. The agreement includes plans for multi-category performance product development and sports culture initiatives aimed at inspiring future athletes. Curry emphasized the brand's commitment to innovation, citing his experience wearing Li-Ning sneakers earlier this year. The collaboration will initially focus on basketball before expanding into golf and lifestyle sectors, with future Curry Brand stores planned for China and the U.S.
- •Curry signs 10-year partnership with Li-Ning.
- •Focus on developing performance products and sports culture initiatives.
- •Curry aims to expand Curry Brand's global footprint.
- •Collaboration starts with basketball, plans to include golf and lifestyle.
- •Stores to open in both China and the U.S.
- 3:57 PMYahoo Sports — Stephen Curry signs 10-year deal with Li-Ning sneakers
- 1:44 PMYahoo Sports — Stephen Curry signs sneaker deal to bring Curry Brand to Chinese company Li-Ning
- 12:55 PMYahoo Sports — “Shameful”: Steph Curry Gets Fierce Reaction From Enes Kanter Freedom After Landmark Li-Ning Deal
- 9:15 AMYahoo Sports — NBA star Stephen Curry signs shocking 10-year shoe deal
- 2:52 AMYahoo Sports — Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
"On Monday, ESPN’s Shams Charania reported that sneaker free agent Steph Curry had signed “a landmark 10-year deal” with Chinese sportswear company Li-Ning. Charania added that this deal allows the Golden State Warriors superstar to “extend his Curry Brand venture globally.
"One of the biggest business stories in basketball has finally come to an end. According to ESPN’s Shams Charania, Golden State Warriors superstar Stephen Curry has signed a massive 10-year sneaker deal with Chinese sportswear company Li-Ning, ending months of…
"The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands
Sources
External links- Yahoo SportsJun 2, 2026, 3:57 PMStephen Curry signs 10-year deal with Li-Ning sneakers
The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands
- Yahoo SportsJun 2, 2026, 1:44 PMStephen Curry signs sneaker deal to bring Curry Brand to Chinese company Li-Ning
This deal shows Curry is thinking globally about his brand and how it will grow after his playing days end.
- Yahoo SportsJun 2, 2026, 12:55 PM“Shameful”: Steph Curry Gets Fierce Reaction From Enes Kanter Freedom After Landmark Li-Ning Deal
On Monday, ESPN’s Shams Charania reported that sneaker free agent Steph Curry had signed “a landmark 10-year deal” with Chinese sportswear company Li-Ning. Charania added that this deal allows the Golden State Warriors superstar to “extend his Curry Brand venture globally.
- Yahoo SportsJun 2, 2026, 9:15 AMNBA star Stephen Curry signs shocking 10-year shoe deal
One of the biggest business stories in basketball has finally come to an end. According to ESPN’s Shams Charania, Golden State Warriors superstar Stephen Curry has signed a massive 10-year sneaker deal with Chinese sportswear company Li-Ning, ending months of…
- Yahoo SportsJun 2, 2026, 2:52 AMSteph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
Steph Curry Signs 10-Year Deal With Chinese Sportswear Brand Li-Ning
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